*Scroll down to the bottom of the page to download your worksheet to help you to get started with generating and refining your digital program ideas…

Are you a coach or service provider who has a wealth of knowledge and experience and a growing business that you feel increasingly trapped in?

Would you like to keep growing your business and helping more people without heading deeper into stress and overwhelm?

By turning your best knowledge and experience into quality digital programs, you can:

• Leverage your time and increase your income without working longer hours.
• Build your brand and get known more quickly by having an easy-to-share, tangible example showing people how you work.
• Secure yourself more freedom to work where and when (and if!) you please.
• Make your expertise more accessible to more people, and ultimately help more people all over the world (while of course developing an international brand).

Over 6 focused weeks we’ll work together in a small mastermind group and I’ll help you to come up with your digital program’s inspiring topic, to focus, design and create your program, and to learn what systems to set up so that you can market, sell and deliver your program to your clients… even while you sleep.

You’ll get detailed information and worksheets to work through prior to each call, to show you:

• How to come up with an inspiring idea for your digital program – an idea that will support and enrich your brand.
• How to decide what content to put in your program and how to structure it so that your program is focused, logical and easy to follow – and ignites people to want to learn more.
• How to structure, present and deliver your program using accelerated learning principles so that you maximize retention and help your clients to actually use the ideas you share and get the results they want.
• How to decide what format/s to create and deliver your program in (pdf, audio, video, teleseminar, forums, etc?)
• How to decide what systems to set up and what tools to use so that you can sell, deliver and spread your program more widely with the help of affiliates. (I’ll help you to make these decisions so you can get started, but we won’t have time to walk through the actual set-up. If you don’t feel you’re able to set these systems up yourself I’ll give you recommendations for good VAs who can help you with this.)
• Tips to get you started with marketing your program and how to use your program to reinforce your branding, spread your message, get known and increase your coaching sign-ups and speaker requests.
• Any other questions you have about creating and delivering your content, including identifying and dissolving your fears, improving your productivity, quality-checking your course, getting testimonials, and more.

Just 12 people, starting 6 October 2010

I’m keeping the group small so that I can give you individual attention and we can focus on your specific questions, stuck-nesses and needs. In a small group we can also get to know each other and this opens the door to developing joint venture/ promotion opportunities that’ll help you further with creating and sharing your program.

Closing the gap between knowledge and action and bringing your ideas into reality…

Over the course of 6 intimate group mastermind sessions (90mins each), I’ll coach you to design, create and refine your program, to find and dissolve your fears, and to decide your plan for the systems you’ll need to get in place to market, sell and deliver your digital programs anywhere in the world at any time of day or night.

This course is right for you if:

• You have a wealth of knowledge and expertise that you’ve developed over the years, but you’re carrying it around in your head, which means that to help other people, you have to be in the room. It also means that since you’re selling your time, there’s a limit on how much you can sell and, when you’re too sick or tired to work, and at your most vulnerable, you can’t draw an income!
• You’d like to convert your knowledge and expertise into digital programs so that you can reach more people while securing more time and location freedom for yourself.
• You have a computer and internet connection, and are willing to learn more about the technology that makes it possible to create, sell and deliver digital programs.
• You have a consulting- or service-oriented business. You’ve never delivered your consulting expertise in the form of a tangible product or program before and you aren’t sure how to make it happen.

This course probably isn’t right for you if:

• You don’t have a computer or internet connection and technology totally freaks you out. Learning about this stuff is too stressful for you. You’d rather just do everything old-style, face-to-face, even if it limits your business growth.
• You’re under financial pressure, have heard that selling digital programs can earn you “passive income” and are desperate to make a quick buck as fast as you can – there are probably quicker ways to make money with less work. Creating top quality digital programs takes commitment, focus and hard work!
• You’ve got lots of experience with creating and delivering digital programs. This mastermind is better suited to folks who are just setting out into the world of digital programs.

When you join this mastermind group, you’ll get:

• My 30-page report, “How I Created The Bottom-line Bookclub: My Biggest Mistakes & My Best Secrets.”
• A module of information, tools and techniques to work through in your own time, before our call each week, so that our calls can be focused on coaching you to apply the ideas to your business – and so that you have detailed notes to refer back to as you take action.
• 6 Weekly group mastermind calls (90mins each) with worksheets. I’ll coach you to use the ideas I share, make decisions, dissolve your fears, and get your course created in 6 weeks. Working in a small group, you’ll inspire, encourage and support each other to create and share digital programs that will be user-friendly, professional, relevant, rich and inspired.
• Email access between calls – I’m happy to support you with whatever individual attention you need through email.

The calls will be 90mins each. Our calls will be recorded but since the calls will focus on coaching you to apply the ideas and make decisions as you create your digital program, rather than just having more information conveyed to you, I suggest that you make sure that you can attend these calls live.

The calls will be recorded purely for group continuity. I won’t be using the calls for anything else, so you can rest assured that you can feel free to be yourself in the group calls. My focus is on you, not on re-purposing this as another product!

Next group starts 6 October 2010:

6 Wednesdays: 6 Oct, 13 Oct, 20 Oct, 27 Oct, 3 Nov, 10 Nov
Time: 10am PST/ 11am MST/ 12pm CST/1pm EST/ 6pm UK/ 7pm SA

Call-in details

We’ll be using a USA-based teleconference line for the calls. You’ll be emailed these details after you sign up. Members calling from outside the USA can call this line cheaply (approximately 1p per minute) by using Skype or a cheap calling card.

Investment: $450 Early-bird’s sign-up before 17 Sept for $397

Includes:

• 30-page report on how I created the Bottom-line Bookclub
• 6 Weekly group coaching calls
• 6 Weekly information packs with worksheets to give you all the information you need before each week’s call
• Email assistance between calls

Ready to stop dreaming about that digital program (and the time and location freedom you could create as you grow your business) and get cracking with creating your program, ready to deliver to your clients in 6 focused weeks? Then hit the button to sign up and join us…

Get 30% off

Gold Bottom-line Bookclub Members get 30% off everything else I offer. If you’d like to join the Bottom-line Bookclub and get 30% off this program, then you can sign up as a Gold Member here first. Once you’ve signed up as a Gold Member at the Bottom-line Bookclub, you’ll be given a coupon that you can use when you sign up for this program so that you can get 30% off.

I’m so looking forward to helping you to create digital programs that will make your contribution and expertise available to so many more people all over the world (without burning you out!) Here’s to impactful, sustainable, joyful great work!

Big love,

Download your worksheet to help you to get started with generating your digital program ideas.

“You’ll want to take a close read of Cath’s report.’ It’s straight-shooting, anti-hype, with no obligation, clear as a bright summer day.”

I’ve fallen in love with a new mind recently, and I don’t mind telling it to you like that. You know when you meet a brain that’s clear, upbeat, proactive and just feels like a fresh day, brimming with possibilities? As proof of why I’d wax quite so poetic, Cath’s done up a quite spectacular report on how she put together a USEFUL and crisp, anti-infocrap, curiosity-inciting community that’s attracted big name attention. Would you like to do the same or similarly? You’ll want to take a close read of Cath’s “How I Created the Bottom Line Book Club Report.” It’s straight-shooting, anti-hype, with no obligation, clear as a bright summer day. May I strongly encourage you to go grab it now and follow the steps? Thanks so much, Cath, for sharing your left plus right brain real-deal goodness!”

Andrea J Lee – www.andreajlee.com

“The best part of this experience was its structure and flow. I’ve been enrolled in programs that felt substantial while I was in them, only to be left feeling “sold” on a bunch of fluff and personality afterwards… She anticipated our needs in the design of her program and addressed those needs at the most appropriate of times…”

“I joined Cath Duncan’s Dreaming to Delivering Mastermind Group after years of formulating a multitude of ideas and not following through with any of them.  I hoped that the program structure and group accountability would help motivate me to move from the idea stage to design and implementation. The six-week time frame and the weekly group calls helped to motivate me to actually create my program, but the benefits were greater than simply implementing an idea.

One of those benefits was the realization that no matter how polished the product or credible-sounding the person, everyone is facing the same types of fears as me; namely, rejection.  The beauty of the call-ins was that we got to hear how fearful all of us are; knowing that my fear was not unique, and that it is something to be expected, really helped to lessen its importance.  To make things even better, Cath was able to soothe those fears with down-to-earth advice and coaching. I also got to see how I am not the only person who drags their heels, makes excuses and otherwise finds ways of not moving forward.  I used to think I was lazy, but now I see it’s just another manifestation of the aforementioned fear.

The best part of this experience was its structure and flow.  I’ve been enrolled in programs that felt substantial while I was in them, only to be left feeling “sold” on a bunch of fluff and personality afterwards.  The structure of the Dreaming to Delivering program evidenced Cath’s experience in the creation process.  She anticipated our needs in the design of her program and addressed those needs at the most appropriate of times (for example, module five includes a section on how to deal with demotivation – at a point in the program where many of us were needing it most).  The content was thick with step-by-step instructions and worksheets, with references to further reading and resources.  The manuals themselves are a product useful beyond the end of the program.

I have enjoyed Dreaming to Delivering and only wish it were a longer program so that I could spend more time in this structured learning process.”

Julie Tennis, Environmental Educator, USA

“She has a very encouraging, inspiring and supportive style but also knows how to sensitively challenge when she needs to…”

“Participating in the Dreaming to Delivering Mastermind group has been fantastic and I would thoroughly recommend it. I have never been a part of a group like this before and joined mainly because I am such a fan of Cath’s work but the value I have had from it has been great. It has been especially useful to see that everyone has the same struggles when trying to create a programme like this and to get different perspectives and feedback on ideas.

Cath’s encouragement to have some fun and just get something out there has been very motivating as has the weekly commitment to the group and trying to create something with a timeline in mind. I started 5 weeks ago with just a vague idea that I would like to create something online. Now I have got firm ideas for several different digital programmes, including the problems they will address and who they will be targeted at. I have been able to start working on my first programme for which I have a detailed plan for and have started working on the content. I have also been really inspired to start trying out some audio this week which has been much easier than I expected thanks to Cath’s instructions and she has put forward some great suggestions for marketing which I am looking forward to looking at this week.
 
As always Cath has been a total professional. Everything has been really well organised and she has responded to each and every one of us every time we have emailed on the forum to give us great feedback and suggestions. She has a very encouraging, inspiring and supportive style but also knows how to sensitively challenge when she needs to. Thanks Cath.”

Kelly Salter-Burns, Midwife, Reflexologist & Coach, UK

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